The
other day, I read an editorial in South Korea’s
Chosun Ilbo suggesting
Korea’s economy might soon go the way of Japan’s:
Is Spendthrift Korea Following Japan Into a Long Slump?
The
logic: Korean consumer spending trends resemble Japan’s in the late 1980s, just
before its economic crash—a crash that marked the end of Japan’s economic
miracle and the beginning of two decades (and counting) of deflation and low
growth. Hence, Korea must be on the verge of crashing and burning in a similar
fashion.
This
is a flawed argument though—consumer spending habits didn’t cause Japan’s crash
and aren’t responsible for the malaise that followed. Japan’s troubles result
more from weak demographics, flawed economic policy, lack of domestic
competition and trade protectionism.
The
Korean editorial also references a piece from the US’s Foreign Policy
magazine, which takes a deeper look at some of the similarities between Korea
and Japan and draws the same conclusion.
Turning Japanese
Among
the similarities highlighted here are the huge conglomerates that have
historically dominated both nations’ economies—keiretsu in Japan and chaebol
in Korea. The piece argues Japan’s failure to break up the keiretsu
and increase competition among domestic producers is one big reason Japan has
stalled, and it foresees similar weakness in Korea 15-20 years from now if
Korea’s government can’t crack down on the chaebol.
In
my view, this is only half right. Stagnant keiretsu have contributed
mightily to Japan’s woes, but a key difference between the keiretsu and chaebol
mitigates the risk of the same thing happening in Korea.
Japan’s
six major keiretsu are all centered around banks—the banks have
cross-shareholdings in the keiretsu affiliates and subsidiaries, and
these companies have partial ownership of the banks. This makes it too easy for
these firms to secure corporate financing—because of the cross-shareholdings,
banks have a vested interest in supporting them and, problematically, keeping
struggling affiliates afloat. This is why Japan has so many so-called “zombie
companies”—companies that should fail and make room for smaller firms with more
growth potential.
In
Korea, the chaebol are legally separated from banks—no chaebol’s holding
company is allowed to own a stake, however small, in a bank. Hence, chaebols’
affiliates and subsidiaries—and sometimes even the main holding company
itself—can and do fail. During the late 1990s Asian financial crisis, known in
Korea as the IMF Crisis, 25 chaebol went bankrupt, including one of the top-five. In
Korea, the chaebol must stay competitive and profitable in order to
survive. And the chaebol at the top of Korea’s economy today are quite
adept at this.
That
said, the need for chaebol reform is a legitimate concern in Korea.
Because of the cross-shareholdings and ruling family members’ dominance of the
companies’ executive boards (chaebol are all family-run), corruption
runs rampant. Cross-shareholdings also give the chaebol incentive to
award contracts to their own affiliates, shutting out smaller competitors who
might offer a better product or service. And trade barriers designed to protect
the chaebols’ dominance of Korean markets further stifle competition,
making goods more expensive for Korean citizens.
Both
candidates in Korea’s upcoming presidential election are campaigning chaebol
reform. The ruling Saenuri party’s candidate, Park Geun-hye, is pledging to improve corporate
governance, while her opponent, the Democratic United Party’s Moon Jae-in, is pushing for limits on cross-shareholding.
Their proposed measures might help increase competition within Korea, but in my
view, tax reform and free trade should be top of the list. Lowering Korea’s
trade barriers will accomplish two things: It will make it much easier and
cheaper for smaller firms to compete internationally, and competition from
foreign goods would help fragment domestic markets, providing an opening for
new market participants. Making the corporate tax code more equitable—it
heavily favors the chaebol—would make it even easier for small firms and
entrepreneurs to profit and grow. The chaebol will continue to play a
role, but Korea would get a new growth engine, and all Koreans would benefit
from cheaper goods, more choices and—importantly—more employment options.
But
the need for chaebol reform doesn’t make Korea the next Japan. Korea’s
pretty competitive globally, and its fundamentals are plenty stronger than
Japan’s. There are just key policy steps the next government could take to help
take Korea to the next level.
For
more on this, check out my recent column on Equities.com, “Competition, Gangnam Style.”